Drafters offers professional liability insurance. Their initial target audience is accountants, architects/engineers, and lawyers. Users and brokers will use the site to quote, purchase, and manage insurance policies for their businesses.
The goal of the project was to improve the user experience and the quote page for the company’s website, targeting a broad audience of individuals between the ages of 24 and 50.
To achieve these goals, the website was redesigned with a modern and responsive layout that is easy to navigate and use on any device. The quote page was optimized to streamline the process of obtaining an insurance quote, with clear and concise forms, helpful tips and explanations, and instant calculations to provide accurate and personalized quotes to the user.
In addition to these key features, the website also included information about the company’s various insurance products and services, as well as resources and tools for customers to learn more about insurance and make informed decisions.
Some of the challenges faced during the project included gathering and organizing the necessary content and data for the website, as well as testing and fine-tuning the quote page to ensure its functionality and accuracy. Overall, the project was a success, resulting in a more user-friendly and efficient website that meets the needs and expectations of the target audience.